DataHawks founder Victoria Searl has nearly 30 years of hospitality experience - in operations for drinks-led brands including Revolution and latterly as marketing director for brands including Cafe Rouge, TGI Fridays, Byron and All Star Lanes.  

Constantly frustrated at how marketing was rarely taken seriously or treated with the same respect as other essential functions, Victoria founded DataHawks, an agency of analysts & marketers, to provide data-led marketing intelligence and CRM campaign activation - empowering hospitality marketers to deliver business changing results and claim their seat at the boardroom table.