Rod McKie joined New World Trading Company as Executive Chairman in 2022 to lead and support the management team. Bringing with him a wealth of industry experience and expertise in brand building and strategic management, he has previously held senior leadership roles as Chief Executive Officer at service station operator Welcome Break and restaurant chain Sticks ‘n’ Sushi. Prior to that, he had been at the helm of several growth businesses from TGI Fridays to Henry’s Café Bar and most notably Pret-A-Manger.