Lynora James is a Chief Digital Officer and board-level advisor with over 25 years in retail, driving profitable growth and transformation strategies across fashion and retail businesses. She currently consults on digital transformation and international strategy, drawing on board-level experience across Pureplay, Private Equity, Group and Start-up environments. Her advisory work spans commercial growth, digital operations and technology roadmaps and data-led innovation.

Lynora previously served as Chief Digital Officer at Ganni and prior to that, she was Global Transformation Director at ASOS. Her earlier career spanned Director and senior leadership roles at TFG Brands, Kurt Geiger, and Stella McCartney.