Global head of International Retail & Consumer, Bird & Bird
Graeme Payne works with retail & consumer focussed businesses on their domestic and international growth and expansion strategies.As a commercial adviser Graeme regularly helps clients legal and commercial teams to coordinate both business to business and business to consumer relationships - often on a multi-jurisdictional basis. He supports a range of clients from entrepreneurs, early-stage ventures and SMEs to growing and established multinationals.
As a specialist in UK and international franchising, distribution and supply chain arrangements, a large focus of Graeme’s role is to help businesses both integrate and manage their multi-channel growth strategies. This may include advising on an international growth strategy via franchising and or distribution, the integration of e-commerce and m-commerce into a traditional bricks and mortar business or helping to manage the shift from a business to business model to a business to business and business to consumer model.