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Business leaders networking at the Peach 20/20 Conference  

Chris Miller

Chris Miller

Founder and CEO, White Rabbit Projects

Chris Miller the former Commercial Director for the Soho House Group, founded White Rabbit Projects in 2016.  

White Rabbit Projects is a specialist hospitality incubator - identifying, creating and incubating early-stage hospitality concepts, helping them to scale successfully ensuring quality and guest experience is at the forefront of the journey.

White Rabbit’s portfolio currently comprises of a team of 900 across 54 global sites including Lina Stores, Kricket, Soma, Island Poké and White Rabbit Hospitality.