The Alchemist was a gamechanger when it launched in Spinningfields 12 years ago. Tim Bacon’s upscale, theatrical, hand-made cocktails concept combined his signature high-end glamour with a steam punk vibe – and the punters couldn’t get enough.
Now 21 venues strong, the UK consumers’ love of a cocktail shows no sign of abating and the new site pipeline - including internationally - is testament to a robust, relevant brand, beloved of its customer base.
Jenny McPhee, The Alchemist’s first Brand Director talks to Peter Martin about the evolution of the business, a new ‘cosmic’ brand identity, a new younger consumer, ensuring they deliver ‘return on experience’ throughout the guest journey and more.
The UK’s first cocktail bar brand is in great hands for the next part of the journey. Theatre served – and then some. Listen in and enjoy.