Peach 20/20 Podcast Series 2: Return on experience with Jenny McPhee

Atlantic Club Austin 2023

The Alchemist was a gamechanger when it launched in Spinningfields 12 years ago. Tim Bacon’s upscale, theatrical, hand-made cocktails concept combined his signature high-end glamour with a steam punk vibe – and the punters couldn’t get enough. 

Now 21 venues strong, the UK consumers’ love of a cocktail shows no sign of abating and the new site pipeline - including internationally - is testament to a robust, relevant brand, beloved of its customer base. 

Jenny McPhee, The Alchemist’s first Brand Director talks to Peter Martin about the evolution of the business, a new ‘cosmic’ brand identity, a new younger consumer, ensuring they deliver ‘return on experience’ throughout the guest journey and more. 

The UK’s first cocktail bar brand is in great hands for the next part of the journey. Theatre served – and then some. Listen in and enjoy.   

Jenny McPhee, Brand Director, The Alchemist.  

Peter Martin, Executive Director, Peach 20/20

Sponsored by Access, Chapman VentilationRSM and Yumpingo


Peach 20/20 are proud to support the Jim Sullivan UK Masterclass taking place on September 20th, 2022 in London. Find out more here


NOW AVAILABLE... The Peach 20/20 Podcast

Have you listened to the BRAND NEW Peach 20/20 podcast series? Featuring industry icons such as Will Beckett, Marcel Khan, Mitch Tonks and John Barnes. 

Find out more