The regions are roaring: brands return to growth
21 Jun 2023
Ambitious, ‘growth brands’ are on the move again - but this time the site pipeline strategy is more focused, more data-driven and more respectful of local customer needs and tastes.
How do national brands immerse themselves into strong local communities (like Brighton) and contend with homegrown offers?
Our panel discuss the new ‘growth playbook’ designed around building sustainable, profitable brands and businesses beyond the capital.