It’s the culmination of years of consistent investment in its brands, including the likes of Miller & Carter, Toby and Nicholsons. In the year to date MAB has already completed 51 conversions and remodels, the company said.

It’s understood that one of its London West End restaurants had a £500,000 sales week in the run up to Christmas, reflecting strong footfall in the capital.

The news from MAB, follows Mission Mars, owner of the Albert’s Schloss and Rudy’s Pizza, posting record revenue of £36.2m in the three months to 28 December 2025, up 13% on the previous year, with group like-for-like sales up 6% in the five weeks to 4 January 2026. 

NIQ (the research company formerly known as CGA) has reported strong Christmas week trading - and especially for managed pubs, which saw like-for-like sales for the week beginning December 22 up a healthy 4.8% on the same week in 2024. 

Average like-for-like sales for all the pub, bar and restaurant groups in the NIQ RSM Hospitality Business Tracker were up a more modest 1.2% however, with restaurant group LFLs down 1.1% and bars down a hefty 15.5% for the week.

Through the first quarter, the 15 weeks ended 10 January 2026, MAB saw like-for-like sales grow to 4.5%.

It’s fashionable in some quarters to knock the bigger, often brand-led, corporate operators, but if the NIQ numbers are anything to go by, they are leading the field in bringing in the public.