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Business leaders networking at the Peach 20/20 Conference  

22 Oct 2021

Peach 20/20 reveals shortlists for Hero & Icon Awards

The shortlists for the 2021 Peach 20/20 Hero & Icon Awards have been announced, honouring dozens of outstanding operators across the out-of-home food and drink market.

The 12 Awards categories have attracted nominees from across the broad spectrum of restaurants, pubs, bars and cafes. The winners will be announced at the Awards gala dinner on Wednesday 17 November at Exhibition London, immediately following the invitation-only Peach 20/20 Conference.

Peter Martin, founder and executive director, Peach 20/20 said: “These shortlists recognise the exceptional efforts made across our industry from big corporates to entrepreneurial start-ups. It has been another tough year for the market and we salute the brands, business leaders and their talented teams for continuing to innovate and push ahead with determination, creativity and resilience. Huge congratulations to all the 2021 nominees.”


Selected by industry peers


For the concept or business that has emerged in the last 24 months and shown the potential to not just survive but thrive as a sustainable operation.

  • Eataly
  • Marugame Udon
  • Seoul Bird
  • Shelter Hall (Brighton)
  • Slice by Pizza Pilgrims
  • Yard Sale Pizza

Breakthrough Brand

For the emerging brand or concepts “on the up” - moving from small chain to mainstream, establishing themselves as real contender and showing potential to grow further still.

  • Bundobust
  • German Doner Kebab
  • Lina Stores
  • Rosa’s Thai
  • Rudy's Neopolitan Pizza
  • Thunderbird Fried Chicken
  • Wingstop

Re-imagined brand or business

In recognition of the inventiveness and agility shown in diversifying and creating new business activities in the face of market changes - refreshing, expanding or evolving their offer to stay competitive, relevant and growing

  • Dishoom
  • Hawksmoor
  • Pizza Pilgrims
  • Franco Manca
  • The Alchemist
  • Honest Burgers
  • LEON

Best Destination/New Opening

For brands or companies who have delivered a show-stopping, commercially successful new opening in a great location.

  • Amazonico, London
  • Dishoom Birmingham
  • Eataly, London  
  • Electric Shuffle London Bridge
  • Escape to Freight Island 
  • Ramona, Manchester

Most admired company or brand

For the concept or brand that has really made an impact in the sector over the last 12 months.

  • Dishoom
  • Hawksmoor
  • Loungers
  • Nando's
  • Pizza Pilgrims
  • Wagamama

Best major business

For companies with 50 plus sites that have most successfully navigated the challenges of 2021 for customers, their teams and financially.

  • Five Guys
  • Franco Manca
  • Greene King
  • KFC
  • Loungers
  • Nando's
  • Revolution Bars

International Awards

For brands, including UK-based business now making an impact in overseas markets, as well as international operations making a major impression in the British market.

  • D&D London
  • Eataly
  • Flight Club
  • German Doner Kebab
  • Soho House
  • Wingstop

Entrepreneurial company of the year

For companies with fewer than 50 sites that have delivered excellent results, a great product and set high standards across the board.

  • Arc Inspirations
  • Boxpark
  • Dishoom
  • Hawksmoor
  • Mission Mars
  • Mowgli
  • Pizza Pilgrims

Industry Leader of the year

For the industry leader that stepped up and inspired their teams and their peers, successfully leading their business through challenging times

  • Will Beckett, Hawksmoor
  • Simon Emeny, Fullers
  • Nisha Katona, Mowgli
  • Nick MacKenzie, Greene King
  • Alex Reilley, Loungers
  • Kavi & Shamil Thakrar, Dishoom
  • Sarah Willingham, Nightcap


Selected via consumer feedback, powered by CGA BrandTrack survey

Power Brand

For the leading brands that attract a regular and loyal core of users, combining overall brand usage with frequency of visit, return rates of customers since lockdown and NPS scores, collected from CGA’s BrandTrack service.

  • Nando's
  • Wagamama
  • Pizza Hut
  • JD Wetherspoon
  • Pizza Express
  • Miller & Carter
  • Bella Italia

Consumer Choice

For the brands that leave customers fulfilled, looking to return and converted into brand advocates. It is calculated using CGA BrandTrack data, combining satisfaction rates with intention to revisit and likelihood to recommend.

  • Cosy Club
  • Franco Manca
  • Giggling Squid
  • Miller & Carter
  • Tortilla
  • Wagamama

Brand Trust

For brands that have scored highest among their customers for a combination of trust, reliability and good service perceptions using CGA BrandTrack data.

  • Bill's
  • Brewer's Fayre
  • Fuller's
  • JD Wetherspoon
  • Mr Fogg's
  • Toby Carvery


As well as the Hero Awards, the evening will see the presentation of the prestigious Icon Awards, given to individuals who have left a major mark on the sector over a period of time. There are no shortlists for the Icon awards.

There are no shortlists published either for the Special Award, for a non-operator who has shown unstinting support for the out-of-home sector, the International Award and the Industry Ambassador trophy. These will be announced on the night.

Our thanks to our:

The Peach 20/20 Hero & Icon Awards take place in front of an invitation only audience of 300 industry VIPs on 17 November at Exhibition London. Find out more here

For details of late place availability (Operators only) please email




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