Optimism grows – and on both sides of the Atlantic
A new Consumer Pulse survey of 2,000 consumers reveals that more than two thirds (70%) now feel confident about visiting pubs, bars and restaurants. It is double the number of 34% who felt confident at the start of 2021, and a sharp increase on the total of 52% from CGA’s research in July. For full story, go to: https://cgastrategy.com/consumer-confidence-raise-hopes-for-hospitality-recovery-2022/
Meanwhile, latest US consumer research highlights that consumer confidence continues to grow in the American On Premise, with 47% of users expected to visit restaurants and bars more often in 2022, according to a survey of consumers across Florida, Texas, California, Illinois and New York. See https://cgastrategy.com/47-of-us-on-premise-visitors-expect-to-visit-restaurants-and-bars-more-often-in-2022/
In another sign of optimism among operators in the UK, the latest Market Recovery Monitor from CGA and AlixPartners has recorded a 1.6% increase in site numbers between September and December 2021—the first quarter-on-quarter growth for more than five years.
For the full report, see: https://cgastrategy.com/fourth-quarter-openings-bring-positive-signs-for-hospitality-but-omicron-dents-recovery/