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News & Insights

Business leaders networking at the Peach 20/20 Conference  

18 May 2023

Identify and engage your influencer guests to increase footfall

With 61% of British consumers being influenced by others about whether and where to go out when visiting pubs, bars and restaurants, identifying who these influential guests are will be key for operators looking to increase footfall, drive revenue and boost exposure to new groups of guests this year, as rising costs continue to squeeze consumer spending.

A new report by Zonal, published in partnership with CGA by NIQ and DataHawks, takes a deep dive into who these ‘influencers’ are, looking at their hospitality habits, where they get their knowledge from, and what they look for when choosing a venue.

Download the full report to discover insights from 5,000 consumers into who the real decision-makers are, including:

  • Who are the ‘influencers’, and how often do they eat/drink out?
  • Where do guests get their knowledge from when choosing a venue to visit?
  • The role of trust and recommendations in influencing guest behaviour
  • The key influences behind consumers’ decision-making
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