Identify and engage your influencer guests to increase footfall
A new report by Zonal, published in partnership with CGA by NIQ and DataHawks, takes a deep dive into who these ‘influencers’ are, looking at their hospitality habits, where they get their knowledge from, and what they look for when choosing a venue.
Download the full report to discover insights from 5,000 consumers into who the real decision-makers are, including:
- Who are the ‘influencers’, and how often do they eat/drink out?
- Where do guests get their knowledge from when choosing a venue to visit?
- The role of trust and recommendations in influencing guest behaviour
- The key influences behind consumers’ decision-making