Newcomer - Dishoom Permit Room

Emerging Brand - Brother Marcus

Best Opening - The Devonshire

Sustainability Champion - Nando’s

EDI Champion - Caravan

International Business - Hawksmoor

Pub Business - Young’s

Bar Business - Albert’s Schloss

Restaurant Business - Flat Iron

Coffee / Bakery / QSR Business - Gail’s

Experiential Business - Flight Club

Consumer Choice - Rudy’s

Power Brand - JD Wetherspoon

Industry Leader - Marta Pogroszewska, Gail’s

The 14 HERO winners were chosen from shortlists that featured 112 nominations, and are a roll-call of Britain’s most dynamic restaurant, pub, bar and bakery brands.

Winners include the Mission Mars group, which received both the Consumer Choice and Bar Business Awards for its Rudy’s and Albert’s Schloss brands respectively. Gail’s scoops the Coffee/Bakery/QSR Business category, while its managing director Marta Pogroszewska receives the Industry Leader Award.

Among the repeat winners are Hawksmoor, which receives the International Business Award for the second year in a row; and Flight Club, which adds the 2024 Experiential Business category to its Alternative Business win last year. Other major groups with wins at the HERO Awards include JD Wetherspoon, which takes the title of Power Brand. Young’s and Flat Iron are best Pub Business and Restaurant Business respectively.

These established hospitality brands are complemented by several fresh concepts. The Devonshire, the Soho pub and restaurant founded by Charlie Carroll and Oisin Rogers, receives the title of Best Opening. Brother Marcus, the eastern Mediterranean group with five London restaurants, is the Emerging Brand winner, while Permit Room, the all-day bar and café concept from Dishoom, is the Newcomer recipient.

The list of winners is completed by Nando’s and Caravan, which receive the prestigious titles of Sustainability Champion and EDI Champion respectively.

This year’s winners are extra-special because 2024 marks the 20th anniversary of the HERO Awards. Twelve of the winners were selected by panels of hospitality C-suite leaders, while two—Power Brand and Consumer Choice—were based on guest ratings collected via CGA by NIQ’s BrandTrack survey. All 14 winners received their trophies on Monday 18 November 2024 at a special dinner following the Peach 20/20 Leaders Summit at Convene Sancroft in the City of London.

Peach 20/20 founder Peter Martin says: “As we near the end of a challenging year, these 14 outstanding winners remind us that hospitality’s future is bright. They are an inspiring mix that demonstrate the incredible variety of our sector—from established major-league brands to dynamic start-ups. Congratulations to all of them.”

Peach 20/20 thanks its headline partners on the Hero & Icon Awards: Access, CGA by NIQ, Diageo, Fourth, Nutritics, Sona and Zonal; premium partners Chapman Ventilation, Crunchtime, Toast and Uber Eats; event partners Airship, Bird & Bird, Brakes, Cardlytics, Coca-Cola Europacific Partners, Feed it Back, Freeths, Gusborne, Harri, Kitch, Lucky Saint, Mapal and Northern Restaurant & Bar and Toggle; and charity and association partners Be Inclusive Hospitality, Only A Pavement Away, Scottish Tourism Alliance, Tim Bacon Foundation and UKHospitality.