22 Apr 2025
George Lamb: Farming Reimagined
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From Big Brother to the forefront of regenerative farming, former TV and radio presenter and Co-founder of Wildfarmed George Lamb’s transformative journey is challenging established food system thinking, disrupting supply chains and partnering with restaurant businesses along the way.
In this thought-provoking keynote from Planet Peach 2025, George shares how Wildfarmed—launched with Andy Cato (Groove Armada) and Edd Lees—is building a regenerative food system that delivers on flavour, sustainability, and resilience.
This session is a must-watch for hospitality leaders, F&B directors and sustainability leads.
Watch to hear:
- Hear how Andy Cato’s journey from DJ decks to French farmland laid the groundwork for Wildfarmed’s regenerative standards.
- Why regenerative farming is what your customers already want—even if they don’t know it yet.
- How Wildfarmed is partnering with 100+ growers, bakeries & restaurants to put flavour, health, and sustainability back on our plates.
- Learn why George believes disrupting traditional supply chains is essential to creating a resilient and equitable food future.
Planet Peach thanks its partners:
Headline Partner - Nutritics
Founding Partners - Zero Carbon Forum and Fleet Street
Premium Partners - Brakes, CGA by NIQ and Prestige Purchasing
Event Partners - Bird & Bird, Britvic, Geosphere, HRC, Kitch, Nestlé Professional, SRA, UKHospitality and Wildfarmed
