04 Feb 2025
Critical marketing insights for UK hospitality brands
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The debut State of Social report is the first industry-wide benchmarking report dedicated to social media metrics for UK hospitality brands.
Social media is such a powerful driver of bookings and revenue that this report is a must-read for marketing teams and business leaders.
The report allows brands to:
- Benchmark performance against competitors
- Make informed strategic decisions at board level
- Back spending with data-driven metrics
- Elevate social performance and solidify brand presence online
Peach 20/20 co-founder Peter Martin said: “This research is timely. As boards look to optimise their budgets, it’s marketing spend that is often first in line. This data-driven report shows why your marketing department might just be your secret weapon—with social media as a revenue driver, not a cost centre.
“From benchmarking performance to highlighting best practices, the State of Social is a compelling read for board execs, non-marketers, and marketers alike. Your next quarter's results might just depend on it.
Download the free report here.
