The hospitality sector has changed forever. The global pandemic has accelerated our digital, online and e-commerce capabilities beyond recognition, creating new revenue streams and allowing regional brands to reach new, bigger and national audiences.
One such digital pioneer is Rockfish, the nine strong seafood restaurant group based down in the southwest. In the teeth of lockdown, founder and CEO Mitch Tonks grasped the opportunity to go beyond the immediate need to shore up revenues and totally disrupt the way that Britain buys its seafood. And it’s working.
Mitch’s passion is palpable and his story of building both the restaurant business and its digital transformation into sustainable, fresh seafood supplier to the nation is inspiring.